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The official and notorious SEO resources

There are 2 types of resources to learn Seach Engine Optimization (SEO): the official resources and the notorious resources.

1. The official resources

The official articles

Articles from Google Search Console Help

Comment 1: As you may have noticed, Google is not fond of centralization. There are several articles hosted on several subdomains. Also, those articles overlap with one another in terms of information. However, reading all of them is the best way to remember good practices, as you see them several times. Morever, each article has a different approach, so the information is presented with different variations. If you read carefully thoses articles, you’re (almost) an SEO expert.

Comment 2: In this list, there is a document which is quite different from the others. It’s the Search Quality Evaluator Guidelines. I invite you to read this article to understand the paramount importance of this particular document: A machine learning engineer’s view on winning at SEO.

The official blogs

Comment 3: Google doesn’t communicate a lot about their search engine (which is normal). From time to time, they might address particular issues that is brought to them, with specific videos or specific articles on their blogs, but the general rule is no comment, stick to our guidelines and everything will be fine. However, they usually do have an official spokeperson who is in charge of communicating about publisher and webmaster issues, online and in conferences. From 2005 to 2015, it was Matt Cutts, head of the Web Spam Team. Since September 2017, it’s Danny Sullivan, who is the first “Google Search Liaison”.

The official Twiter accounts

2. The notorious resources

The notorious blogs

The notorious guides

Comment 4: There is nothing really new in the notorious resources compared to the official resources. But you will find more examples and concrete extrapolations of the official recommendations.

Author: Dimitri Alamkan
Initial publication date: 2018-06-20
Last updated: 2020-04-21