101 - The basics
- What is marketing? A simple and useful definition
- The basic 3-step marketing framework
- What makes marketing challenging?
201 - Frameworks
202 - The academic models
301 - Branding and positionning
- 30+ examples of nice Value Propositions for brands from A to Z
- Brand names: my index card
- Email signatures: 1 prohibition and 3 options
- The useful checklist to have a complete set of logos
302 - Advertising
303 - Search Engine Optimization (SEO)
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