Categories
Marketing

What makes marketing challenging?

In this article, I explore the common challenges marketers encounter in their daily work, sooner or later.

Categories
Marketing

The basic 3-step marketing framework

Marketing is the repetition of 3 fundamentals tasks: targeting, communicating and measuring.

Categories
Marketing

What is marketing? A simple and useful definition

Forget about all the theoric and complicated gibberish you might have read or learnt so far about marketing. Marketing is the art of persuading people to get and use your offering.