Categories
Marketing

35 SEO technical requirements and features

A SEO-friendly website needs to have specific technical requirements in its core. I listed 35 features or mega-features into 6 different groups.

Categories
Marketing

The official and notorious SEO resources

There are 2 types of resources to learn Seach Engine Optimization (SEO): the official resources and the notorious resources.

Categories
Marketing

Search engines text ads: my 15 recommendations

If I had to help a young padawan in the Search Engine Advertising game, I would give him 15 recommendations regarding text ads.

Categories
Marketing

The useful checklist to have a complete set of logos

My personal checklist to have a complete set of logos. Choose a format for your logo and decline it in different variations. You should have at least 18 logos ready for any occasion.

Categories
Marketing

Email signatures: 1 prohibition and 3 options

When it comes to email signatures, you have 3 possibilities. I recommend using the safest option, which is option 1.

Categories
Marketing

Brand names: my index card

Branding always starts with choosing a good brand name. Here’s my personal index card about brand names.

Categories
Marketing

30+ examples of nice Value Propositions for brands from A to Z

Get some inspiration with examples of nice Value Propositions for brands from A to Z.

Categories
Marketing

9 communication models

In this article, I list 9 communication models that can help you develop effective communication and craft good messages.

Categories
Marketing

7 marketing models

The following marketing models were intended to help marketers elaborate their marketing plans. They are usually taught in any serious marketing curriculum and can be found in classic academic books. I listed 7 of them by chronological order. See them as good food for thought, but be aware that they are not necessarily very useful for small and medium businesses.

Categories
Marketing

The Irrigation Marketing Framework

The Irrigation Marketing Framework (IMF) is a structured methodology to help you succeed your marketing. It is a super-list of hierarchical tasks that you can choose from for your business or project.