There are 2 types of resources to learn Seach Engine Optimization (SEO): the official resources and the notorious resources.
1. The official resources
The official articles
- How Search works: Text version or Text, videos and images version. These articles explain the trinity of Google search engine: crawling, indexing and serving (ranking). Those principles also apply to any other search engine.
- SEO Starter Guide. This guide provides an overview of what you can do to optimize your website. It is structured around "Best practices" and "Avoid" sections that are quite clear.
- Google Developers - Search and Google Developers - Web Fundamentals. These 2 resources are the serious stuff for developers and designers. You can learn more about this in my technical SEO article.
- Articles from Google Search Console Help
- Get on Google. Complete and clear overview of the different ways to manage your online visibility depending on the type of information you want to showcase online.
- Get your website on Google. The most effecient way to submit a website to Google is by submitting your XML sitemap(s) through Google Seach Console.
- Do you need an SEO? This is not specified in this article, but an SEO can help you do 3 things, and only 3: implement technical SEO requirements or features on your website, create quality content and promote your content (in oder to get backlinks).
- Steps to a Google-friendly site
- Webmaster Guidelines
- Content Guidelines
- Quality Guidelines. In ths article, Google lists all the black hat SEO tactics you shoudn't use.
- AMP on Google Search guidelines
- Enriched Search Results
- Flexible Sampling general guidance
- Block content from Google Search results
- Bing Webmaster guidelines
- Google Search Quality Evaluator Guidelines
- Comment 1: As you may have noticed, Google is not fond of centralization. There are several articles hosted on several subdomains. Also, those articles overlap with one another in terms of information. However, reading all of them is the best way to remember good practices, as you see them several times. Morever, each article has a different approach, so the information is presented with different variations. If you read carefully thoses articles, you're (almost) an SEO expert.
- Comment 2: In this list, there is a document which is quite different from the others. It's the Search Quality Evaluator Guidelines. I invite you to read this article to understand the paramount importance of this particular document: A machine learning engineer's view on winning at SEO.
The official blogs
- Google Webmaster central blog
- Google Search official blog
- Bing Search blog
- Comment 3: Google doesn't communicate a lot about their search engine (which is normal). From time to time, they might address particular issues that is brought to them, with specific videos or specific articles on their blogs, but the general rule is no comment, stick to our guidelines and everything will be fine. However, they usually do have an official spokeperson who is in charge of communicating about publisher and webmaster issues, online and in conferences. From 2005 to 2015, it was Matt Cutts, head of the Web Spam Team. Since September 2017, it's Danny Sullivan, who is the first "Google Search Liaison".
The official Twiter accounts
2. The notorious resources
The notorious blogs
The notorious guides
- Moz' Beginner's guide to SEO.
- Search Engine Land's Guide To SEO
- Comment 4: There is nothing really new in the notorious resources compared to the official resources. But you will find more exemples and concrete extrapolations of the official recommendations.
Initial publication date: 2018-06-20
Last updated: 2019-06-26
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